Channel executives experience a tug-of-war on a regular basis. Pulling in one direction is the knowledge that, when executed correctly, education and certification programs can increase partner commitment, competency and, most importantly, revenue. Pulling in the other direction is the fact that creating these programs is both costly and complex. Many times, companies decide to choose a universal LMS that isn’t built from the ground up to properly integrate with their lead management and PRM systems. But these LMS systems are often difficult to retrofit and they fail to give you a broader partner management solution.